SEPHORA
Assistant Marketing Manager, Social Media
SEPHORA is a leading global beauty retailer.
managing social content across all makeup and fragrance brands.
product priorities
transformed the product priorities track, where I led social planning for priority brands and launches. i held weekly meetings with cross-functional teams including creative and editorial to bring concepts to life. we drastically improved engagement on instagram by producing content that appealed to a gen z audience.
81K likes
67k likes
50k likes
49k likes
35k likes
27K likes
17K likes
celebrity founder content
worked on content with brand founders such as Selena Gomez, Lady Gaga, and Gwen Stefani. tap to watch videos!
Selena Gomez - Rare Beauty World Mental Health Day
Lady Gaga - Haus Labs new concealer launch
Sephora dontated 100% of Rare Beauty sales to the Rare Impact Fund on World Mental Health Day in support of mental health resources for young people. we worked with Selena to capture fun content to let clients know about the day!
Gwen Stefani - GXVE Beauty social exposure
viral content
leveraged social trends and trending sounds to create fun content featuring Sephora products. tap to watch!
coquette themed ig reel for glossier you jumbo launch
1.2 million views
trending makeup look tiktok
5.6 million views
5.6 milllion views
went around the office to ask gen z what they want for the holidays!
370 thousand views